About brim and sage.

Brim & Sage was born from a love of the Western lifestyle — the dust, the horses, the grit, and the freedom of wide-open skies. We're a hat bar and brand for the wild-at-heart, the dreamers, the doers, and those who feel most at home on back roads and front porches. Every hat we design is handcrafted with intention, celebrating individuality and the timeless spirit of the American West.

Our name is more than just pretty words. “Brim” represents the crown you wear — your statement, your story, your edge. “Sage” symbolizes wisdom, clarity, and grounding. It's a nod to tradition, to cleansing energy, and to staying rooted in who you are while chasing what sets your soul on fire.

Whether you’re dressing up for a rodeo, girls' trip, or just living your everyday story in boots and denim — your hat should tell the world exactly who you are. At Brim & Sage, we don’t just make hats. We craft pieces of freedom.